I have a lot of love for this simple campaign because I have a lot of love for yoga.

I’m sure you’re well aware that we live in an overly connected era. The phone is glued to our hands and we’re never truly alone. But we need to learn by ourselves in order to be truly healthy.

I started off with some traditional print and outdoor that gave an unexpected twist to common technological symbols.

And I finished up with some experiential “Zen Zones,” which are basically small pop-up rooms set up across different locations. Inside there’s no phone service, no wifi, but there’s new age music and a basic yoga guide for people to disconnect for a while.

(Click to enlarge. These thumbnails are truly impossible to read.)